Mining the Talk: Unlocking the Business Value in Unstructured Information
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Book
- Pages: 240
- Edition: 1st
- ISBN-10: 0-13-233953-6
- ISBN-13: 978-0-13-233953-7
Leverage Unstructured Data to Become More Competitive, Responsive, and Innovative
In Mining the Talk, two leading-edge IBM researchers introduce a revolutionary new approach to unlocking the business value hidden in virtually any form of unstructured data - from word processing documents to websites, emails to instant messages.
The authors review the business drivers that have made unstructured data so important - and explain why conventional methods for working with it are inadequate. Then, writing for business professionals - not just data mining specialists - they walk step-by-step through exploring your unstructured data, understanding it, and analyzing it effectively.
Next, you'll put IBM's techniques to work in five key areas: learning from your customer interactions; hearing the voices of customers when they're not talking to you; discovering the "collective consciousness" of your own organization; enhancing innovation; and spotting emerging trends. Whatever your organization, Mining the Talk offers you breakthrough opportunities to become more responsive, agile, and competitive.
- Identify your key information sources and what can be learned about them
- Discover the underlying structure inherent in your unstructured information
- Create flexible models that capture both domain knowledge and business objectives
- Create visual taxonomies: "pictures" of your data and its key interrelationships
- Combine structured and unstructured information to reveal hidden trends, patterns, and relationships
- Gain insights from "informal talk" by customers and employees
- Systematically leverage knowledge from technical literature, patents, and the Web
- Establish a sustainable process for creating continuing business value from unstructured data
